Fly into Guayaquil (GYE) and take a bus or cab to Ayampe (2.5 hours away).
By Bus: Go to Terminal Terrestre (5 minutes from the airport) and take the CLP (Libertad Peninsular) bus to Olon (the end of the line). From the bus station in Olon, get on the Manglaralto (green colored) bus until you arrive in Ayampe.
In Ayampe, the bus stop lies at the intersection of the highway and the main road. Head west, towards the ocean, down the main road all the way to the beach. Once you are at the beach go right until the street ends (at the lagoon). Take a right onto our street Calle La Laguna & El Lugar is the second place on the right, #3 Calle La Laguna. There is a a small sign that says “El Lugar” and a wooden whale tail at the entrance.